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Table of Contents

Chapter 1: Introduction
– Background of the Study
– Research Problem
– Research Questions
– Significance of the Study

Chapter 2: Literature Review
– Emotional Impact of Art in Advertising
– Digital Advertising Trends
– The Role of Emotions in Consumer Behavior
– Previous Studies on Art and Emotions in Advertising

Chapter 3: Research Methodology
– Research Design
– Data Collection Methods
– Data Analysis Techniques
– Ethical Considerations

Chapter 4: Discussion of Findings
– Analysis of Data
– Interpretation of Results
– Implications for Advertising Practice
– Limitations of the Study

Chapter 5: Conclusion and Summary
– Summary of Findings
– Conclusions
– Recommendations for Future Research

Brief Overview

The thesis “Crafting Connections: The Emotional Impact of Art in Digital Ads” aims to explore the role of art in digital advertising and its emotional impact on consumers. The study will investigate how different artistic elements in digital ads, such as color, composition, and imagery, can evoke specific emotions in viewers and influence their attitudes and behaviors towards a brand or product.

The literature review will examine previous research on the emotional impact of art in advertising, digital advertising trends, and the role of emotions in consumer behavior. The research methodology will outline the design of the study, data collection methods, and analysis techniques.

The discussion of findings will present the analysis of data collected from a sample of digital ads and their emotional impact on viewers. The conclusion and summary chapter will summarize the findings, draw conclusions, and provide recommendations for future research in the field of art and emotions in advertising.

Overall, the thesis aims to contribute to the understanding of how art can be used effectively in digital advertising to create emotional connections with consumers and enhance brand engagement and loyalty.

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