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Introduction:

Blockchain technology has gained immense popularity in recent years and has been applied in various industries for its ability to provide secure, transparent, and decentralized solutions. One sector that can greatly benefit from blockchain technology is digital advertising. With the increasing concerns over ad fraud, lack of transparency, and data privacy issues in the digital advertising ecosystem, blockchain technology offers a promising solution to address these challenges.

This thesis aims to explore the application of blockchain technology in digital advertising and its potential impact on the industry. The following chapters will delve into the background of the study, identify the problem statement, outline the objectives and scope of the study, discuss the limitations, justify the significance of the study, and provide an overview of the thesis structure.

Table of Contents:

Chapter One: Introduction
1.1 Introduction
1.2 Background of the Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter Two: Literature Review
2.1 Overview of Digital Advertising
2.2 Ad Fraud in Digital Advertising
2.3 Lack of Transparency in Ad Tech Ecosystem
2.4 Data Privacy Concerns in Digital Advertising
2.5 Blockchain Technology and Its Characteristics
2.6 Applications of Blockchain in Advertising
2.7 Case Studies of Blockchain in Digital Advertising
2.8 Challenges of Implementing Blockchain in Advertising
2.9 Benefits of Using Blockchain in Advertising
2.10 Future Trends in Blockchain and Digital Advertising

Chapter Three: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Strategy
3.5 Research Ethics
3.6 Research Limitations
3.7 Validity and Reliability
3.8 Research Framework

Chapter Four: Discussion of Findings
4.1 Analysis of Data Collected
4.2 Comparison of Findings with Literature
4.3 Implications of Research Findings
4.4 Recommendations for Practitioners
4.5 Suggestions for Future Research

Chapter Five: Conclusion
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to the Field
5.4 Implications for Practice
5.5 Recommendations for Further Study

Thesis Overview:

Blockchain technology has emerged as a disruptive force in various industries, including digital advertising. This thesis explores the potential applications of blockchain technology in addressing the challenges faced by the digital advertising ecosystem, such as ad fraud, lack of transparency, and data privacy concerns. The literature review provides an overview of digital advertising, the issues plaguing the industry, the characteristics of blockchain technology, and the current applications of blockchain in advertising.

The research methodology outlines the design, data collection methods, analysis techniques, sampling strategy, and ethical considerations. The discussion of findings analyzes the data collected, compares it with existing literature, discusses the implications of the research findings, and provides recommendations for practitioners. The conclusion summarizes the key findings, highlights the contributions to the field, suggests implications for practice, and recommends areas for further study.

Overall, this thesis aims to contribute to the growing body of knowledge on blockchain technology in digital advertising and provide insights into the potential benefits and challenges of implementing blockchain solutions in the industry.

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