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Introduction

Blockchain technology has gained significant attention in recent years due to its potential to revolutionize various industries, including digital advertising. With the rise of ad fraud, lack of transparency, and inefficiencies in the current digital advertising ecosystem, blockchain offers a solution to these challenges by providing a secure and transparent platform for advertisers, publishers, and users.

This thesis aims to explore the application of blockchain technology in digital advertising and its impact on addressing key issues in the industry. By examining the potential benefits and challenges of implementing blockchain in digital advertising, this research seeks to provide valuable insights for stakeholders looking to leverage this emerging technology.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of blockchain technology
2.2 Digital advertising ecosystem
2.3 Challenges in digital advertising
2.4 Blockchain applications in digital advertising
2.5 Benefits of blockchain for digital advertising
2.6 Case studies of blockchain implementation in digital advertising
2.7 Regulatory considerations
2.8 Blockchain scalability and performance
2.9 Privacy and data protection
2.10 Future trends in blockchain for digital advertising

Chapter 3: Research Methodology
3.1 Research approach
3.2 Data collection methods
3.3 Data analysis techniques
3.4 Sample selection
3.5 Ethical considerations
3.6 Limitations of the research
3.7 Data validation techniques
3.8 Research timeline

Chapter 4: Discussion of Findings
4.1 Overview of findings
4.2 Analysis of blockchain implementation in digital advertising
4.3 Impact on ad fraud prevention
4.4 Transparency and accountability
4.5 Efficiency and cost savings
4.6 User privacy and data security
4.7 Challenges and limitations
4.8 Comparison with traditional advertising models

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to the field
5.3 Implications for practice
5.4 Recommendations for future research
5.5 Conclusion

Thesis Overview

Blockchain technology has emerged as a promising solution to address the challenges in the digital advertising industry. This thesis explores the application of blockchain in digital advertising and investigates its impact on improving transparency, reducing ad fraud, and enhancing efficiency in the ecosystem. By conducting a comprehensive literature review, research methodology, and discussion of findings, this research aims to provide valuable insights for stakeholders interested in leveraging blockchain for digital advertising.

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