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Table of Contents:

Chapter 1: Introduction
– Background of the Study
– Problem Statement
– Research Questions
– Significance of the Study
– Definition of Terms
– Structure of the Study

Chapter 2: Literature Review
– Overview of Behavioral Economics
– Customer Retention Strategies
– Theoretical Framework of Behavioral Economics in Customer Retention
– Previous Studies on Behavioral Economics and Customer Retention

Chapter 3: Research Methodology
– Research Design
– Data Collection Methods
– Data Analysis Techniques
– Sampling Method
– Limitations of the Study

Chapter 4: Discussion of Findings
– Analysis of Data
– Interpretation of Results
– Comparison with Previous Studies
– Implications for Practice
– Recommendations for Future Research

Chapter 5: Conclusion and Summary
– Summary of Findings
– Conclusion
– Contributions to Knowledge
– Practical Implications
– Suggestions for Future Research

Brief Overview:
Behavioral economics is a field that combines insights from psychology, economics, and neuroscience to understand how individuals make decisions. Customer retention strategies are important for businesses as retaining existing customers is often more profitable than acquiring new ones. This final year project will explore the application of behavioral economics in customer retention strategies, aiming to understand how psychological factors influence customer behavior and loyalty.

The literature review will provide an overview of behavioral economics theories and customer retention strategies, as well as previous studies on the topic. The research methodology section will outline the methods used to collect and analyze data, including the sampling method and data analysis techniques. The discussion of findings will present the analysis and interpretation of data, comparing the results with previous studies and providing implications for practice.

In conclusion, this project will contribute to the existing knowledge on the application of behavioral economics in customer retention strategies, offering insights for businesses to enhance customer loyalty and drive profitability. Suggestions for future research will also be provided to further explore this topic and its implications for the business world.

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