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Introduction

Behavioral biases have been shown to play a significant role in influencing individual decision-making processes, particularly in the realm of retail investments. This thesis aims to explore the various behavioral biases that impact retail investors and their investment decisions. By understanding these biases, we can better assess their implications on market outcomes and investor returns.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
– Overview of behavioral finance
– Behavioral biases in investment decisions
– Types of behavioral biases
– Influence of emotions on investment decisions
– Impact of cognitive biases on investment outcomes
– Behavioral finance theories
– Previous studies on retail investment decisions
– Empirical evidence on behavioral biases in investment decisions
– Strategies to mitigate behavioral biases
– Importance of financial education in reducing biases

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Sample selection
– Data analysis techniques
– Ethical considerations
– Limitations of research methodology
– Validity and reliability of research findings
– Research biases and potential confounding variables

Chapter 4: Discussion of Findings
– Overview of study results
– Analysis of behavioral biases in retail investment decisions
– Comparison of findings with existing literature
– Implications for market efficiency
– Practical applications for retail investors
– Recommendations for future research

Chapter 5: Conclusion and Summary
– Summary of key findings
– Implications for retail investors
– Theoretical contributions to behavioral finance
– Practical implications for financial advisors and policymakers
– Suggestions for future research

Thesis Overview on Behavioral Biases in Retail Investment Decisions

Behavioral biases have been acknowledged as significant influencers of retail investment decisions, leading to suboptimal outcomes and market inefficiencies. This thesis aims to investigate the various behavioral biases that impact retail investors and their investment decisions, with a focus on understanding the implications of these biases on market outcomes and investor returns.

Chapter 1 provides an introduction to the topic, including the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of terms to establish a foundation for the subsequent chapters.

Chapter 2 conducts a thorough literature review on behavioral finance, behavioral biases in investment decisions, types of biases, the role of emotions and cognitive biases, behavioral finance theories, previous studies on retail investment decisions, empirical evidence on biases, and strategies to mitigate biases.

Chapter 3 outlines the research methodology, including the research design, data collection methods, sample selection, data analysis techniques, ethical considerations, limitations, validity, reliability, biases, and confounding variables to provide a transparent and rigorous approach to the study.

Chapter 4 delves into the discussion of findings, analyzing behavioral biases in retail investment decisions, comparing findings with existing literature, assessing implications for market efficiency, providing practical applications for retail investors, and offering recommendations for future research to expand on the findings.

Chapter 5 concludes the thesis by summarizing key findings, discussing implications for retail investors, theoretical contributions, practical implications for financial advisors and policymakers, and suggesting avenues for future research to further explore the impact of behavioral biases on retail investment decisions.

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