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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of Study
1.7 Limitations of Study

Chapter 2: Literature Review
2.1 Definition of Augmented Reality
2.2 Applications of Augmented Reality in Travel and Tourism
2.3 Benefits of Augmented Reality in Virtual Tours
2.4 Challenges of Implementing Augmented Reality in Travel and Tourism
2.5 Previous Studies on Augmented Reality in the Travel and Tourism Industry

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Strategy
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Overview of Findings
4.2 Comparison of Findings with Literature
4.3 Implications for the Travel and Tourism Industry
4.4 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions of the Study
5.4 Practical Implications
5.5 Future Research Directions

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Thesis Overview:

Title: Augmented Reality in Travel and Tourism: Virtual Tours

Overview:

Augmented Reality (AR) has gained popularity in various industries, including travel and tourism, due to its ability to enhance user experiences and provide interactive virtual tours. This thesis aims to explore the use of AR in virtual tours within the travel and tourism industry.

The introduction provides background information on AR technology and its applications in the travel and tourism sector. The objectives of the study are to evaluate the benefits and challenges of implementing AR in virtual tours, as well as to investigate previous research in this area. The scope of the study will focus on the use of AR in virtual tours, specifically in enhancing user experiences and engagement.

The literature review discusses the definition of AR, its applications in travel and tourism, and the benefits and challenges of using AR in virtual tours. Previous studies on AR in the travel and tourism industry are also reviewed to provide a comprehensive understanding of the topic.

The research methodology section outlines the research design, data collection methods, data analysis techniques, sampling strategy, and ethical considerations. The findings of the study are discussed in Chapter 4, including an overview of the findings, comparison with the literature, implications for the industry, and recommendations for future research.

The conclusion and summary chapter summarizes the key findings of the study, presents conclusions, discusses the contributions of the research, identifies practical implications, and suggests directions for future research in the field of AR in travel and tourism.

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