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Table of Contents:

Chapter 1: Introduction
– Background of the Study
– Statement of the Problem
– Research Questions
– Significance of the Study

Chapter 2: Literature Review
– Overview of Augmented Reality in Retail
– Virtual Fitting Rooms in Retail
– Adoption and Impact of Augmented Reality in Retail
– Previous Studies on Virtual Fitting Rooms

Chapter 3: Research Methodology
– Research Design
– Data Collection Methods
– Data Analysis Techniques
– Sampling Procedures

Chapter 4: Discussion of Findings
– Analysis of Data
– Comparison with Existing Literature
– Implications for Retail Industry
– Recommendations for Future Research

Chapter 5: Conclusion and Summary
– Summary of Findings
– Conclusion
– Contributions to the Field
– Recommendations for Retailers

Brief Overview:

The thesis, “Augmented Reality in Retail: Virtual Fitting Rooms,” explores the integration of augmented reality technology in retail settings, specifically focusing on virtual fitting rooms. The study aims to investigate the adoption and impact of virtual fitting rooms on consumer behavior and preferences in the retail industry.

Chapter one provides an introduction to the topic, outlining the background of the study, research questions, and significance of the research. Chapter two reviews existing literature on augmented reality in retail, virtual fitting rooms, and previous studies in the field.

Chapter three discusses the research methodology, including research design, data collection methods, and sampling procedures. Chapter four presents the discussion of findings, analyzing the data collected and comparing it with existing literature. The implications for the retail industry and recommendations for future research are also provided.

In chapter five, the conclusion and summary of the study are presented, highlighting the key findings and contributions to the field. The thesis aims to provide insights for retailers on the implementation of virtual fitting rooms using augmented reality technology to enhance the shopping experience for customers.

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