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Table of Contents:

Chapter 1: Introduction
– Background of the study
– Problem statement
– Research questions
– Significance of the study
– Definition of key terms

Chapter 2: Literature Review
– Concept of Augmented Reality
– Applications of Augmented Reality in retail
– Customer experience in retail
– Benefits and challenges of using Augmented Reality in retail

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Data analysis techniques
– Sampling method
– Ethical considerations

Chapter 4: Discussion of Findings
– Analysis of data collected
– Comparison of findings with literature
– Implications for the retail industry
– Recommendations for future research

Chapter 5: Conclusion and Summary
– Summary of key findings
– Conclusions drawn from the study
– Contributions to the field of Augmented Reality in retail
– Limitations of the study
– Suggestions for further research

Brief Overview:
The thesis “Augmented Reality in Retail: Enhancing Customer Experience” explores the use of Augmented Reality technology in retail settings to enhance the overall customer experience. The study aims to understand the impact of AR on customer engagement, interaction, and satisfaction in the retail industry.

Chapter one provides an introduction to the study, outlining the background, problem statement, research questions, and significance of the research. The following chapter, literature review, delves into the concepts of Augmented Reality, its applications in retail, customer experience, as well as benefits and challenges associated with its implementation.

Chapter three details the research methodology, including the research design, data collection methods, analysis techniques, and ethical considerations. Chapter four presents the discussion of findings, analyzing the data collected and comparing it with existing literature.

Lastly, chapter five offers a conclusion and summary of the key findings, drawing conclusions from the study, discussing its contributions to the industry, limitations, and suggestions for further research. This thesis aims to provide insights into how Augmented Reality can be effectively used to elevate the customer experience in the retail sector.

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