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Table of Contents:
Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Objectives
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope and Limitations

Chapter 2: Literature Review
2.1 Conceptual Framework
2.2 Theoretical Framework
2.3 Previous Studies
2.4 Gaps in Literature
2.5 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Data Analysis
4.2 Interpretation of Results
4.3 Comparison with Literature
4.4 Implications for Practice
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Practitioners

Overview:

The final year project thesis aims to explore the impact of social media marketing on consumer behavior in the context of small businesses. The study will investigate the various strategies used by small businesses on social media platforms and their effectiveness in influencing consumer purchasing decisions.

Chapter 1 provides an introduction to the background of the study, problem statement, research objectives, and the scope and limitations of the study. It sets the foundation for the rest of the thesis by outlining the importance of the research topic and the specific goals to be achieved.

Chapter 2 presents a comprehensive review of the existing literature on social media marketing and consumer behavior. It discusses the conceptual and theoretical frameworks that underpin the study, as well as previous studies in the field. The chapter also identifies gaps in the literature that the current research aims to address.

Chapter 3 details the research methodology, including the design of the study, data collection methods, sampling techniques, and data analysis procedures. Ethical considerations are also discussed to ensure the validity and reliability of the research findings.

Chapter 4 presents the results of the data analysis and provides an in-depth discussion of the findings. The results are interpreted in light of the existing literature, highlighting key insights and implications for small businesses engaging in social media marketing.

Chapter 5 offers a conclusion and summary of the final year project thesis. It summarizes the key findings, discusses their implications for practice, and provides recommendations for future research. The chapter concludes with a reflection on the contributions of the study to the existing body of knowledge and its practical implications for small business owners.

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