Analyzing the relationship between food marketing and obesity rates among children and adolescents – Complete Phd and Masters Thesis

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Introduction:

The prevalence of childhood and adolescent obesity has become a major public health concern in recent years. According to the World Health Organization, the number of overweight or obese children and adolescents has increased dramatically worldwide, with approximately 340 million children and adolescents aged 5-19 being overweight or obese in 2016. One of the factors that have been implicated in the rise of obesity rates among children and adolescents is food marketing.

Food marketing, which includes advertising, packaging, and promotion of food products, has been shown to influence children’s food preferences, choices, and consumption patterns. Many studies have suggested that exposure to food marketing, particularly for unhealthy foods high in sugar, salt, and fat, is associated with increased calorie intake and poor dietary habits among children and adolescents. However, the relationship between food marketing and obesity rates among children and adolescents is complex and multifaceted.

This thesis aims to analyze the relationship between food marketing and obesity rates among children and adolescents. By examining the existing literature on this topic, conducting empirical research, and discussing the findings, this study seeks to provide a comprehensive understanding of how food marketing influences obesity rates among young populations. The findings of this study are expected to contribute to the development of evidence-based strategies and interventions to address the growing problem of childhood and adolescent obesity.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of Childhood and Adolescent Obesity
2.2 The Impact of Food Marketing on Children and Adolescents
2.3 Theoretical Frameworks of Food Marketing and Obesity
2.4 Previous Research on Food Marketing and Obesity
2.5 Regulations and Policies on Food Marketing to Children
2.6 Socioeconomic Factors and Food Marketing
2.7 Cultural Factors and Food Marketing
2.8 Gender Differences in Food Marketing
2.9 Ethical Considerations in Food Marketing
2.10 Gaps in the Literature

Chapter 3: Research Methodology
3.1 Research Design
3.2 Sampling Strategy
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Measures and Variables
3.8 Research Hypotheses
3.9 Justification of Methodological Choices

Chapter 4: Discussion of Findings
4.1 Descriptive Statistics
4.2 Analysis of Relationships between Food Marketing and Obesity
4.3 Comparison of Findings with Existing Literature
4.4 Implications of Findings
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Contributions to the Field
5.3 Practical Implications
5.4 Limitations of the Study
5.5 Directions for Future Research

Thesis Overview:

Childhood and adolescent obesity is a significant public health issue that has garnered increasing attention in recent years. The rise in obesity rates among young populations has been linked to various factors, one of which is food marketing. This thesis aims to analyze the relationship between food marketing and obesity rates among children and adolescents by conducting a comprehensive review of the existing literature, collecting empirical data, and discussing the findings in light of theoretical frameworks.

Chapter 1 provides an introduction to the topic, outlining the background of the study, the problem statement, the objective of the study, the limitations, scope, significance, structure, and definition of terms. Chapter 2 presents a thorough literature review on childhood and adolescent obesity, the impact of food marketing on young populations, theoretical frameworks, previous research, regulations and policies, socioeconomic and cultural factors, gender differences, and ethical considerations.

Chapter 3 describes the research methodology, including the research design, sampling strategy, data collection methods, analysis techniques, ethical considerations, pilot study, measures and variables, research hypotheses, and justification of methodological choices. Chapter 4 discusses the findings of the empirical research, including descriptive statistics, analysis of relationships between food marketing and obesity, comparison with existing literature, implications, and recommendations for future research.

Chapter 5 concludes the thesis by summarizing the findings, highlighting contributions to the field, discussing practical implications, acknowledging limitations of the study, and suggesting directions for future research. This thesis seeks to provide insights into how food marketing influences obesity rates among children and adolescents, with the aim of informing evidence-based strategies and interventions to address this pressing public health issue.

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