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Introduction

Childhood obesity is a major public health concern worldwide, with the prevalence of overweight and obesity among children steadily increasing over the past few decades. One of the contributing factors to this epidemic is the pervasive marketing of unhealthy foods to children. Food marketing is a powerful force that shapes children’s dietary behaviors, influencing their preferences, choices, and consumption patterns. As such, understanding the relationship between food marketing and dietary behaviors among children is essential in developing effective strategies to promote healthy eating habits and prevent childhood obesity.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of childhood obesity
2.2 Influence of food marketing on children’s dietary behaviors
2.3 Regulation of food marketing to children
2.4 Impact of food marketing on minority and low-income children
2.5 Role of parents and caregivers in shaping children’s dietary behaviors
2.6 Effects of food marketing on children’s health outcomes
2.7 Strategies to counteract the influence of food marketing on children
2.8 International approaches to regulating food marketing to children
2.9 Gaps in the current literature
2.10 Summary of key findings

Chapter 3: Research Methodology
3.1 Research design
3.2 Sampling and data collection
3.3 Measures and instruments
3.4 Data analysis
3.5 Ethical considerations
3.6 Validity and reliability
3.7 Research limitations
3.8 Research contributions
3.9 Future research directions

Chapter 4: Discussion of Findings
4.1 Overview of study sample
4.2 Analysis of data on food marketing exposure
4.3 Relationship between food marketing and children’s dietary behaviors
4.4 Comparison of findings with existing literature
4.5 Implications for public health policy and practice
4.6 Recommendations for future research
4.7 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contribution to the field
5.3 Practical implications
5.4 Limitations of the study
5.5 Recommendations for future research
5.6 Conclusion

Thesis Overview

The relationship between food marketing and dietary behaviors among children is a complex and important area of research that has significant implications for public health. This thesis will explore the influence of food marketing on children’s dietary behaviors, with a focus on understanding how marketing strategies shape children’s preferences, choices, and consumption patterns. The study will also examine the role of parents and caregivers in mediating the effects of food marketing on children, as well as explore potential strategies to counteract the influence of food marketing on children’s dietary behaviors.

The literature review will provide a comprehensive overview of the current research on food marketing to children, including the impact of marketing strategies on children’s dietary behaviors, the regulation of food marketing, and the role of parents in shaping children’s food preferences. The research methodology will outline the study design, sampling methods, data collection procedures, and data analysis techniques used in the study.

The discussion of findings will present the results of the study, including an analysis of the relationship between food marketing and children’s dietary behaviors. The implications of the findings for public health policy and practice will be discussed, along with recommendations for future research in this area. The thesis will conclude with a summary of key findings, contributions to the field, practical implications, limitations of the study, and recommendations for future research.

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