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Introduction

In today’s society, decision-making is a fundamental aspect of human behavior that can be heavily influenced by social interaction and persuasion. Understanding the neural mechanisms that underlie these processes is crucial in a variety of fields, including psychology, neuroscience, marketing, and economics. This thesis aims to delve into the complexities of decision-making in the context of social influence and persuasion, exploring how our brains respond to external pressures and internal motivations when making choices.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Theoretical Frameworks of Decision-making
2.2 Social Influence and Persuasion
2.3 Neural Mechanisms of Decision-making
2.4 Influence of Emotions on Decision-making
2.5 Cognitive Dissonance
2.6 Neuromarketing
2.7 Social Cognitive Neuroscience
2.8 Influence of Peers on Decision-making
2.9 Neuroeconomics
2.10 Ethics in Persuasion and Influence

Chapter 3: Research Methodology
3.1 Research Design
3.2 Participants
3.3 Materials
3.4 Procedures
3.5 Data Collection
3.6 Data Analysis
3.7 Ethical Considerations
3.8 Validity and Reliability

Chapter 4: Discussion of Findings
4.1 Neural Correlates of Social Influence
4.2 The Role of Reward Systems in Decision-making
4.3 Neural Responses to Persuasion Techniques
4.4 Impact of Social Norms on Decision-making
4.5 Individual Differences in Neural Processing
4.6 Neuroplasticity and Decision-making
4.7 Implications for Marketing and Advertising
4.8 Future Research Directions

Chapter 5: Conclusion and Summary
In this final chapter, the key findings and implications of the study will be summarized, and recommendations for future research and practical applications will be discussed.

Thesis Overview

Decision-making is a complex cognitive process that is influenced by a myriad of factors, including social interactions and persuasive stimuli. This thesis seeks to explore the neural mechanisms that underlie decision-making in the context of social influence and persuasion. By reviewing existing literature, conducting original research, and analyzing the findings, this study aims to provide valuable insights into how our brains respond to external pressures and internal motivations when making choices.

Through a comprehensive literature review, this thesis will examine theoretical frameworks of decision-making, social influence, cognitive neuroscience, and related disciplines. By synthesizing existing knowledge in these areas, the study will lay the groundwork for a better understanding of the neural processes involved in decision-making.

The research methodology section will outline the design, participants, materials, procedures, and data analysis techniques used in the study. By following a rigorous research protocol, the study aims to generate reliable and valid results that contribute to the existing body of knowledge on decision-making.

The discussion of findings section will present the results of the study, highlighting key neural correlates of social influence, the role of reward systems in decision-making, and the impact of persuasion techniques on neural responses. By analyzing and interpreting these findings, the study will provide insights into how social interactions and persuasive stimuli shape our decision-making processes.

In conclusion, this thesis will summarize the key findings, discuss their implications for theory and practice, and suggest directions for future research. By shedding light on the neural mechanisms underlying decision-making in social influence and persuasion, this study aims to contribute to a deeper understanding of human behavior and inform practical applications in marketing, advertising, and other fields.

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