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Introduction
Gender representation in media, particularly in movie trailers, has been a topic of interest and debate in recent years. The way in which men and women are depicted in film trailers can have a significant impact on societal perceptions of gender roles and stereotypes. This thesis aims to analyze gender representation in movie trailers, focusing on how male and female characters are portrayed, and the messages that these portrayals convey to audiences.
Background of Study
The portrayal of gender in media has been a subject of academic research for decades. Studies have shown that women are often underrepresented and stereotyped in film and television, while men are more likely to be portrayed in positions of power and authority. Movie trailers, as a key marketing tool for films, play a crucial role in shaping audience expectations and perceptions of gender in film.
Problem Statement
Despite increased awareness of gender inequality in media, there is still a lack of comprehensive studies analyzing gender representation in movie trailers. This thesis seeks to fill this gap by providing a detailed examination of how male and female characters are depicted in trailers, and the implications of these portrayals for gender equality in the film industry.
Objective of Study
The main objective of this thesis is to analyze gender representation in movie trailers, examining the ways in which male and female characters are portrayed, and the impact of these portrayals on audience perceptions of gender roles. By doing so, this study aims to contribute to the existing body of research on gender representation in media, and provide insights for filmmakers and marketers on how to promote more diverse and positive portrayals of gender in movie trailers.
Limitation of Study
This study is limited to analyzing gender representation in movie trailers from a Western perspective, focusing primarily on Hollywood films. Other forms of media, such as independent films and foreign cinema, are not included in this analysis.
Scope of Study
This study will analyze a sample of 50 movie trailers released between 2010 and 2020, selected from a variety of genres and demographics. The analysis will focus on the representation of male and female characters, their roles and relationships, and the overall messages conveyed about gender in each trailer.
Significance of Study
This study is significant in that it provides a detailed analysis of gender representation in movie trailers, shedding light on the ways in which male and female characters are depicted in popular media. By identifying patterns and trends in gender portrayals, this research aims to contribute to discussions on diversity and representation in the film industry.
Structure of the Thesis
Chapter One: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms
Chapter Two: Literature Review
2.1 Gender Representation in Media
2.2 Gender Stereotypes in Film
2.3 Feminist Film Theory
2.4 Portrayal of Women in Hollywood
2.5 Portrayal of Men in Hollywood
2.6 Intersectionality in Media Representation
2.7 Gender and Marketing in Film Trailers
2.8 Audience Reception and Perceptions
2.9 Representation in Independent and Foreign Films
2.10 Theoretical Frameworks for Analyzing Gender in Media
Chapter Three: Research Methodology
3.1 Research Design
3.2 Sampling and Data Collection
3.3 Data Analysis
3.4 Coding and Categorization
3.5 Inter-coder Reliability
3.6 Ethical Considerations
3.7 Limitations of Methodology
3.8 Research Validity and Reliability
Chapter Four: Discussion of Findings
4.1 Analysis of Gender Representation in Movie Trailers
4.2 Patterns and Trends in Male and Female Portrayals
4.3 Impact of Gender Representation on Audience Perception
4.4 Promoting Diversity and Inclusion in Film Marketing
4.5 Gender Representation in Different Film Genres
4.6 Comparisons with Previous Studies
4.7 Implications for the Film Industry
4.8 Recommendations for Future Research
Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Gender Representation Research
5.4 Implications for Filmmakers and Marketers
5.5 Future Directions for Research
5.6 Final Thoughts
Thesis Overview
Gender representation in movie trailers is a complex and multifaceted issue that has far-reaching implications for gender equality in the film industry. This thesis aims to provide a comprehensive analysis of how male and female characters are portrayed in trailers, and the impact of these portrayals on audience perceptions of gender roles. By examining a sample of 50 movie trailers released between 2010 and 2020, this study will identify patterns and trends in gender representation, and provide insights for filmmakers and marketers on promoting more diverse and positive portrayals of gender in film marketing. Through a thorough literature review, research methodology, discussion of findings, and conclusion, this thesis seeks to contribute to the existing body of research on gender representation in media, and spark conversations on the importance of diversity and inclusion in film marketing.
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