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Introduction:

In recent years, the growth of online shopping has been exponential, with more and more consumers choosing to make purchases from the comfort of their own homes. However, one of the biggest challenges of online shopping is the inability for customers to try on clothing before making a purchase. This has led to high return rates, as items may not fit as expected or may not look as they did online. To address this issue, many retailers have turned to AI-powered virtual fitting rooms, which use artificial intelligence and augmented reality to help customers visualize how clothing will look on them before making a purchase.

This thesis aims to explore the use of AI-powered virtual fitting rooms in online shopping, examining their benefits and limitations, as well as the implications for both retailers and consumers. By understanding how virtual fitting rooms work and how they can enhance the online shopping experience, retailers can better cater to their customers’ needs and increase sales.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of Online Shopping
2.2 Virtual Fitting Rooms in Retail
2.3 Benefits of AI-Powered Virtual Fitting Rooms
2.4 Challenges of AI-Powered Virtual Fitting Rooms
2.5 Customer Perception of Virtual Fitting Rooms
2.6 Impact on Sales and Return Rates
2.7 Implementation Strategies for Retailers
2.8 Comparative Analysis of Virtual Fitting Room Technologies
2.9 Future Trends in Virtual Fitting Rooms
2.10 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Limitations of the Study
3.7 Research Validity and Reliability
3.8 Research Timeline

Chapter 4: Discussion of Findings
4.1 Overview of Findings
4.2 Analysis of Customer Feedback
4.3 Comparison of Virtual Fitting Room Technologies
4.4 Retailer Perspectives on Virtual Fitting Rooms
4.5 Implications for Online Shopping Industry
4.6 Recommendations for Future Implementation
4.7 Key Findings and Insights

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for Retailers and Consumers
5.4 Future Research Directions
5.5 Concluding Remarks

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