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Introduction

Artificial Intelligence (AI) has revolutionized the way we interact with technology, from voice assistants to recommendation systems. In recent years, AI has also started to play a significant role in the creation of computer-generated virtual influencers. These virtual influencers, also known as virtual celebrities or digital personas, are fictional characters created using AI technologies to interact with users on social media platforms. The use of virtual influencers presents a unique opportunity to explore the intersection of technology, marketing, and popular culture.

This thesis aims to examine the role of AI in the creation and management of computer-generated virtual influencers. By exploring the usage of AI in this emerging field, the thesis seeks to understand the impact of virtual influencers on consumer behavior, brand engagement, and the dynamics of influencer marketing.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of Influencer Marketing
2.2 The Rise of Virtual Influencers
2.3 AI Technologies in Virtual Influencer Creation
2.4 Impact of Virtual Influencers on Brand Engagement
2.5 Consumer Perception of Virtual Influencers
2.6 Ethics and Transparency in Virtual Influencer Marketing
2.7 Challenges and Opportunities in Virtual Influencer Marketing
2.8 Case Studies of Successful Virtual Influencers
2.9 Future Trends in Virtual Influencer Marketing
2.10 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis Techniques
3.5 Research Ethics
3.6 Validity and Reliability
3.7 Limitations of Research Methodology
3.8 Research Timeline

Chapter 4: Discussion of Findings
4.1 Overview of Data Analysis
4.2 Key Findings
4.3 Comparison with Existing Literature
4.4 Implications for Marketing
4.5 Recommendations for Practice
4.6 Future Research Directions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Contributions to the Field
5.3 Limitations of the Study
5.4 Implications for Future Research
5.5 Conclusion

Thesis Overview on AI in Computer-Generated Virtual Influencers

In recent years, the use of artificial intelligence in creating computer-generated virtual influencers has gained significant attention in the marketing and technology industries. This thesis explores the role of AI in virtual influencer marketing and aims to analyze the impact of virtual influencers on consumer behavior, brand engagement, and influencer marketing dynamics.

The literature review delves into the evolution of influencer marketing, the rise of virtual influencers, AI technologies in virtual influencer creation, consumer perception of virtual influencers, and challenges and opportunities in virtual influencer marketing. The research methodology section outlines the research design, data collection methods, sampling technique, and data analysis techniques used in the study.

The discussion of findings chapter presents the key findings from the data analysis, compares them with existing literature, and provides implications for marketing practices. The conclusion and summary chapter summarizes the findings, highlights the contributions to the field, discusses limitations of the study, and suggests future research directions.

Overall, this thesis contributes to the understanding of AI in computer-generated virtual influencers and provides valuable insights for marketers, researchers, and industry professionals.

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