[ad_1]

Introduction

In recent years, the use of virtual assistants in customer relationship management (CRM) has been on the rise. Virtual assistants, also known as chatbots or AI assistants, are computer programs designed to simulate conversation with human users, typically over the Internet. These virtual assistants have the potential to revolutionize the way businesses interact with their customers, providing instant and personalized support around the clock.

This research aims to investigate the use of virtual assistants in CRM, focusing on the benefits, challenges, and implications for businesses. By exploring how virtual assistants can enhance customer experience, increase efficiency, and improve overall customer satisfaction, this study seeks to provide valuable insights for companies looking to adopt this technology in their CRM strategies.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of CRM
2.2 Virtual Assistants in CRM
2.3 Benefits of Virtual Assistants in CRM
2.4 Challenges of Virtual Assistants in CRM
2.5 Implementation of Virtual Assistants in CRM
2.6 Impact of Virtual Assistants on Customer Experience
2.7 Virtual Assistants vs. Human Agents
2.8 Future Trends in Virtual Assistants
2.9 Case Studies on Virtual Assistants in CRM
2.10 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sample Selection
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Research Limitations
3.7 Validity and Reliability
3.8 Research Timeline

Chapter 4: Discussion of Findings
4.1 Demographic Profiles of Participants
4.2 Usage of Virtual Assistants in CRM
4.3 Perceived Benefits of Virtual Assistants
4.4 Challenges in Implementing Virtual Assistants
4.5 Customer Satisfaction with Virtual Assistants
4.6 Comparison of Virtual Assistants and Human Agents
4.7 Recommendations for Businesses
4.8 Implications for Future Research

Chapter 5: Conclusion and Summary
5.1 Conclusion
5.2 Summary of Findings
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Directions for Future Research

Thesis Overview

The use of virtual assistants in customer relationship management (CRM) has gained significant attention in recent years as businesses strive to enhance customer experience and improve efficiency in their interactions with customers. This thesis aims to investigate the benefits, challenges, and implications of using virtual assistants in CRM, with a focus on how this technology can revolutionize customer service and support.

Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, structure, and definition of terms of the study. Chapter 2 presents a comprehensive literature review on the evolution of CRM, virtual assistants in CRM, benefits, challenges, implementation, impact on customer experience, comparison with human agents, future trends, and case studies.

Chapter 3 describes the research methodology, including research design, data collection methods, sample selection, data analysis techniques, ethical considerations, limitations, validity, reliability, and timeline. Chapter 4 discusses the findings of the study, including demographic profiles of participants, usage of virtual assistants, perceived benefits, challenges, customer satisfaction, comparisons with human agents, recommendations for businesses, and implications for future research.

Chapter 5 concludes the thesis with a summary of findings, contributions to knowledge, practical implications, limitations of the study, and directions for future research. Overall, this research aims to provide valuable insights for businesses looking to leverage virtual assistants in their CRM strategies to enhance customer experience, improve efficiency, and drive competitive advantage in the digital age.

[ad_2]

---

Purchase Detail

Download the complete project materials to this project with Abstract, Chapters 1 – 5, References and Appendix (Questionaire, Charts, etc), Click Here to place an order via whatsapp. Got question or enquiry; Click here to chat us up via Whatsapp.
You can also call 08111770269 or +2348059541956 to place an order or use the whatsapp button below to chat us up.
Bank details are stated below.

Bank: UBA
Account No: 1021412898
Account Name: Starnet Innovations Limited

The Blazingprojects Mobile App

Download and install the Blazingprojects Mobile App from Google Play to enjoy over 50,000 project topics and materials from 73 departments, completely offline (no internet needed) with monthly update to topics, click here to install.