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Introduction

In today’s digital age, brands are constantly being mentioned and discussed on various online platforms such as social media, forums, blogs, and review sites. These brand mentions can have a significant impact on the reputation and success of a brand. Analyzing the sentiment of these brand mentions can provide valuable insights into how consumers perceive a brand, identify areas of improvement, and help in making informed marketing decisions.

This thesis aims to explore the field of sentiment analysis of brand mentions, focusing on understanding the sentiment of online discussions surrounding brands. The study will examine the various techniques and methodologies used in sentiment analysis, as well as the challenges and limitations faced in analyzing brand mentions.

Chapter One: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 Overview of Sentiment Analysis
2.2 Techniques and Approaches in Sentiment Analysis
2.3 Sentiment Analysis Tools and Software
2.4 Applications of Sentiment Analysis in Business
2.5 Importance of Sentiment Analysis in Brand Management
2.6 Challenges in Sentiment Analysis of Brand Mentions
2.7 Ethical Considerations in Sentiment Analysis
2.8 Sentiment Analysis and Consumer Behavior
2.9 Sentiment Analysis in Social Media Marketing
2.10 Future Trends in Sentiment Analysis

Chapter Three: Research Methodology
3.1 Research Design
3.2 Data Collection
3.3 Data Preprocessing
3.4 Sentiment Analysis Techniques
3.5 Data Analysis
3.6 Sampling Techniques
3.7 Measurement Instruments
3.8 Data Interpretation

Chapter Four: Discussion of Findings
4.1 Analysis of Brand Mention Sentiments
4.2 Comparison of Sentiment Analysis Techniques
4.3 Relationship between Brand Sentiment and Sales Performance
4.4 Impact of Brand Mentions on Consumer Perception
4.5 Recommendations for Brand Management
4.6 Case Studies
4.7 Implications for Marketing Strategy
4.8 Managerial Implications

Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusions
5.3 Contributions to the Field
5.4 Recommendations for Future Research
5.5 Conclusion

Thesis Overview

Sentiment analysis of brand mentions plays a crucial role in understanding consumer perceptions and behaviors towards brands in the digital era. This thesis explores the methodology and techniques used in sentiment analysis, focusing specifically on brand mentions on various online platforms. The study aims to provide insights into the importance and implications of sentiment analysis for brand management and marketing strategies. By analyzing the sentiment of brand mentions, businesses can gain valuable insights into consumer sentiment, identify potential areas for improvement, and make informed decisions to enhance brand reputation and success.

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