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TABLE OF CONTENTS

CHAPTER 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

CHAPTER 2: Literature Review
2.1 Overview of Social Media Marketing
2.2 Importance of Brand Awareness and Engagement
2.3 Theoretical Framework
2.4 Previous Studies on Social Media Marketing and Brand Awareness
2.5 Gaps in Literature

CHAPTER 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

CHAPTER 4: Discussion of Findings
4.1 Presentation of Data
4.2 Analysis of Data
4.3 Comparison with Theoretical Framework
4.4 Implications for Practice

CHAPTER 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

BRIEF OVERVIEW

Social media marketing has become an essential tool for businesses to reach and engage with their target audience. In today’s digital age, building brand awareness and engagement through social media platforms has become a top priority for marketers. This research project aims to explore the effectiveness of social media marketing in building brand awareness and engagement. The study will focus on analyzing the strategies and tactics used by companies to promote their brands on social media, as well as the impact of these activities on consumer perception and behavior. By examining current literature and conducting empirical research, this study will provide valuable insights into the role of social media marketing in brand building. The findings of this research will help businesses better understand how to leverage social media platforms to increase brand visibility and engagement with their target audience.

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