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Introduction:
Customer churn is a critical issue for businesses as it can significantly impact their revenue and growth. Predicting customer churn using machine learning techniques has become increasingly popular as it provides businesses with the ability to proactively identify customers who are at risk of leaving. This thesis aims to investigate the effectiveness of machine learning algorithms in predicting customer churn and to provide insights for businesses on how to reduce churn rates.
Table of Contents:
Chapter 1: Introduction
– Background of the study
– Research objectives
– Limitations of the study
– Scope of the study
Chapter 2: Literature Review
– Concept of customer churn
– Factors influencing customer churn
– Machine learning algorithms for predicting customer churn
– Previous studies on customer churn prediction
Chapter 3: Research Methodology
– Research design
– Data collection and preprocessing
– Feature selection and engineering
– Model selection and evaluation
Chapter 4: Discussion of Findings
– Results of the predictive models
– Interpretation of the model performance
– Recommendations for businesses
Chapter 5: Conclusion and Summary
– Summary of key findings
– Implications for businesses
– Recommendations for future research
Thesis Overview:
Predicting customer churn using machine learning is a crucial topic for businesses looking to retain customers and improve customer satisfaction. This thesis will explore the effectiveness of various machine learning algorithms in predicting customer churn and provide insights for businesses on how to reduce churn rates.
The first chapter will provide an introduction to the topic, outlining the background of the study, research objectives, limitations, and scope. The second chapter will review existing literature on customer churn, factors influencing churn rates, and the use of machine learning algorithms for churn prediction.
The third chapter will detail the research methodology, including data collection, preprocessing, feature selection, model selection, and evaluation. The fourth chapter will present the findings of the predictive models, discuss the interpretation of the results, and provide recommendations for businesses.
Finally, the fifth chapter will summarize the key findings of the study, discuss the implications for businesses, and suggest directions for future research. This thesis aims to provide a comprehensive analysis of predicting customer churn using machine learning and offer practical insights for businesses to improve customer retention strategies.
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