The challenges and opportunities of e-commerce in small and medium-sized enterprises (SMEs) – Complete Phd and Masters Thesis

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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Limitations of the Study
1.5 Scope of the Study

Chapter 2: Literature Review
2.1 Overview of E-commerce in SMEs
2.2 Challenges of E-commerce in SMEs
2.3 Opportunities of E-commerce in SMEs

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Analysis of Challenges in E-commerce for SMEs
4.2 Analysis of Opportunities in E-commerce for SMEs

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for SMEs
5.3 Recommendations for Future Research

Brief Overview:

Small and Medium-sized Enterprises (SMEs) play a significant role in the global economy, contributing to job creation and economic growth. In recent years, the rise of e-commerce has presented both challenges and opportunities for SMEs. This project aims to explore the challenges and opportunities of e-commerce in SMEs.

The literature review will provide an overview of e-commerce in SMEs, highlighting the challenges such as limited resources, lack of technical expertise, and cybersecurity concerns. It will also discuss the opportunities that e-commerce presents for SMEs, including expanding market reach, reducing costs, and enhancing customer engagement.

The research methodology will detail the approach taken to gather and analyze data on the challenges and opportunities of e-commerce in SMEs. This will include the research design, data collection methods, and data analysis techniques used.

The discussion of findings will analyze the challenges and opportunities identified in the literature review in the context of SMEs. Recommendations will be made for SMEs looking to leverage e-commerce to overcome challenges and capitalize on opportunities.

In conclusion, this project will provide valuable insights into the challenges and opportunities of e-commerce in SMEs, offering recommendations for SMEs to navigate the evolving digital landscape successfully.

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