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Table of Contents:

Chapter One: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Significance of the Study
1.5 Definition of Key Terms
1.6 Structure of the Study

Chapter Two: Literature Review
2.1 Concept of Employer Branding
2.2 Importance of Employer Branding
2.3 Strategies for Attracting Talent
2.4 Strategies for Retaining Talent
2.5 Previous Studies on Employer Branding

Chapter Three: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sample Selection
3.4 Data Analysis Techniques

Chapter Four: Discussion of Findings
4.1 Analysis of Employer Branding Strategies
4.2 Factors Influencing Talent Attraction
4.3 Factors Influencing Talent Retention
4.4 Comparison of Strategies

Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Practice
5.3 Recommendations for Future Research

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Overview:
Employer branding is a crucial aspect of human resource management that focuses on creating and maintaining a positive image of the organization as an employer. In today’s competitive job market, attracting and retaining top talent has become increasingly challenging for companies. Employer branding strategies play a significant role in helping organizations stand out and attract the best candidates while also ensuring that current employees are engaged and motivated to stay.

This study will delve into the various strategies that organizations can implement to effectively attract and retain talent. By conducting a thorough literature review, the research aims to identify key concepts and theories related to employer branding and talent management. The methodology section will outline the research design, data collection methods, and analysis techniques employed in this study.

The findings from this research will provide valuable insights into the factors influencing talent attraction and retention, as well as an analysis of different employer branding strategies. By discussing these findings, the study will offer practical implications for organizations looking to enhance their employer brand and attract and retain top talent. Finally, the conclusion and summary will present a concise overview of the key findings and recommendations for future research in this area.

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