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Introduction

Childhood obesity is a significant public health issue that has been steadily increasing in prevalence over the past few decades. One of the factors contributing to this rise in childhood obesity is the marketing of unhealthy foods to children. Food marketing techniques such as advertisements on television, the internet, and in schools have been shown to influence children’s food preferences, choices, and consumption patterns.

The purpose of this thesis is to investigate the health impacts of food marketing on children. Specifically, this study will examine how exposure to food marketing influences children’s dietary habits and ultimately contributes to the development of obesity and other related health issues. By gaining a better understanding of the effects of food marketing on children’s health, we can develop strategies to mitigate these influences and promote healthier eating habits among children.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of childhood obesity and its prevalence
2.2 Influence of food marketing on children’s dietary habits
2.3 Impact of advertising on children’s food preferences
2.4 Regulations and guidelines for food marketing to children
2.5 Effects of food marketing on children’s health outcomes
2.6 Psychological effects of food marketing on children
2.7 Socioeconomic factors influencing the impact of food marketing on children
2.8 Marketing strategies used to promote unhealthy foods to children
2.9 Interventions to counteract the effects of food marketing on children’s health
2.10 Gaps in the current literature and future research directions

Chapter 3: Research Methodology
3.1 Research design
3.2 Sampling and data collection methods
3.3 Data analysis procedures
3.4 Ethical considerations
3.5 Validity and reliability of data
3.6 Limitations of the study
3.7 Pilot testing procedures
3.8 Study timeline
3.9 Budget considerations

Chapter 4: Discussion of Findings
4.1 Overview of study participants
4.2 Analysis of data on food marketing exposure
4.3 Relationship between food marketing exposure and dietary habits
4.4 Impact of food marketing on children’s health outcomes
4.5 Comparison of findings with existing literature
4.6 Implications for policy and practice
4.7 Recommendations for future research
4.8 Strengths and limitations of the study

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusions drawn from the study
5.3 Implications for public health
5.4 Recommendations for future research
5.5 Final thoughts

Thesis Overview

Childhood obesity is a growing public health concern that is influenced by a variety of factors, including food marketing to children. This thesis aims to investigate the health impacts of food marketing on children, with a focus on how exposure to advertising influences children’s dietary habits and contributes to the development of obesity and related health issues.

Chapter 1 provides an introduction to the topic, including background information, the problem statement, objectives of the study, limitations, scope, significance, structure of the thesis, and definitions of key terms. Chapter 2 presents a comprehensive review of the literature on childhood obesity, food marketing, and its impact on children’s health.

Chapter 3 outlines the research methodology, including the research design, sampling methods, data collection procedures, ethical considerations, data analysis techniques, limitations, pilot testing, study timeline, and budget considerations.

Chapter 4 discusses the findings of the study, including an analysis of data on food marketing exposure, relationships between food marketing and dietary habits, impacts on health outcomes, comparisons with existing literature, policy implications, and recommendations for future research.

Finally, Chapter 5 concludes the thesis with a summary of key findings, conclusions drawn from the study, implications for public health, recommendations for future research, and final thoughts on the topic. By conducting this research, we hope to contribute to the growing body of evidence on the health impacts of food marketing on children and inform strategies to promote healthier eating habits among this vulnerable population.

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