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Introduction

Social media has become an integral part of marketing strategies for businesses looking to reach a wider audience and engage with their customers. With the rise of platforms like Instagram, Snapchat, and Facebook, marketers are constantly evolving their tactics to keep up with the changing landscape of social media. One such tactic that has gained popularity in recent years is ephemeral content, which includes posts that disappear after a certain amount of time.

This thesis aims to explore the effectiveness of ephemeral content in social media marketing. By understanding how businesses can effectively use this type of content to engage with their audience, we hope to provide valuable insights for marketers looking to improve their social media strategies.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
– Evolution of social media marketing
– Definition and types of ephemeral content
– Previous studies on ephemeral content in social media marketing
– Benefits and challenges of using ephemeral content
– Consumer behavior and engagement with ephemeral content
– Best practices for incorporating ephemeral content into marketing strategies
– Comparison of ephemeral content across different social media platforms
– Case studies of successful ephemeral content campaigns
– Impact of ephemeral content on brand perception and loyalty
– Future trends in ephemeral content in social media marketing

Chapter 3: Research Methodology
– Research design
– Population and sampling
– Data collection methods
– Data analysis techniques
– Ethical considerations
– Research limitations
– Validity and reliability of findings
– Research implications

Chapter 4: Discussion of Findings
– Analysis of data collected
– Comparison of findings with existing literature
– Recommendations for businesses
– Implications for future research

Chapter 5: Conclusion and Summary
– Key findings and insights
– Contributions to the field of social media marketing
– Recommendations for marketers
– Conclusion and implications for future research

Thesis Overview

The use of social media in marketing has grown significantly over the past decade, with businesses leveraging platforms like Instagram, Snapchat, and Facebook to connect with consumers and promote their products and services. Ephemeral content, which includes posts that disappear after a certain amount of time, has emerged as a popular strategy for engaging with audiences on social media.

This thesis aims to explore the effectiveness of ephemeral content in social media marketing, providing valuable insights for marketers looking to enhance their social media strategies. Through a comprehensive literature review, research methodology, and analysis of findings, we will examine the impact of ephemeral content on consumer behavior, brand perception, and engagement levels.

By the end of this thesis, we hope to provide practical recommendations for businesses looking to incorporate ephemeral content into their social media marketing strategies, as well as identify future research opportunities in this evolving field.

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