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Introduction:

Audio branding is becoming increasingly important in the marketing industry as companies strive to create unique and memorable brand experiences for their customers. ASMR (Autonomous Sensory Meridian Response) techniques have gained popularity in recent years for their ability to create a deeply relaxing and immersive audio experience. This study aims to explore the use of ASMR techniques in audio branding and its potential impact on consumer behavior.

Chapter 1:

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review

2.1 Overview of audio branding
2.2 Evolution of ASMR techniques
2.3 Psychological effects of ASMR
2.4 ASMR in marketing
2.5 Consumer response to ASMR
2.6 Case studies of ASMR in branding
2.7 Ethical considerations in ASMR marketing
2.8 Theoretical framework
2.9 Research gaps
2.10 Summary of literature review

Chapter 3: Research Methodology

3.1 Research design
3.2 Data collection methods
3.3 Participant selection
3.4 Data analysis techniques
3.5 Validity and reliability
3.6 Ethical considerations
3.7 Pilot study
3.8 Limitations of research methodology

Chapter 4: Discussion of Findings

4.1 Analysis of data
4.2 Comparison of findings with literature
4.3 Implications for audio branding
4.4 Recommendations for marketers
4.5 Future research directions

Chapter 5: Conclusion and Summary

5.1 Overview of study
5.2 Key findings
5.3 Contributions to literature
5.4 Practical implications
5.5 Conclusion

Thesis Overview:

The use of ASMR techniques in audio branding has the potential to revolutionize the way companies engage with their customers. This study will provide a comprehensive exploration of the application of ASMR techniques in marketing, focusing on their psychological effects, consumer response, and ethical considerations. By conducting a thorough literature review, research methodology, and discussion of findings, this thesis aims to shed light on the effectiveness of ASMR in audio branding and provide valuable insights for marketers.

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