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Table of Contents:

Chapter 1: Introduction
– Background of the Study
– Rationale for the Study
– Research Questions
– Significance of the Study
– Definition of Key Terms
– Structure of the Thesis

Chapter 2: Literature Review
– Theoretical Framework
– Concept of Strategic Planning
– Importance of Strategic Planning
– Business Competitiveness
– Factors Affecting Business Competitiveness

Chapter 3: Research Methodology
– Research Design
– Data Collection Methods
– Data Analysis Techniques
– Sampling Techniques
– Research Limitations

Chapter 4: Discussion of Findings
– Analysis of Data
– Comparison with Existing Literature
– Implications for Practice
– Recommendations for Future Research

Chapter 5: Conclusion and Summary
– Summary of Findings
– Conclusion of the Study
– Practical Implications
– Recommendations for Managers
– Suggestions for Future Research

Overview of Strategic Planning and Business Competitiveness:

Strategic planning is a crucial process for organizations to set goals, define strategies, and allocate resources to achieve competitive advantage in the market. It involves analyzing internal and external factors, setting objectives, and developing action plans to achieve organizational goals.

Business competitiveness refers to the ability of a firm to outperform its rivals in the market by offering superior products or services, creating value for customers, and adapting to changing market conditions. It is essential for firms to continuously assess their competitive position, identify strengths and weaknesses, and develop strategies to stay ahead of the competition.

This final year project will explore the relationship between strategic planning and business competitiveness, examining the impact of strategic planning on organizational performance and competitiveness. The study will review existing literature on strategic planning and business competitiveness, analyze data collected from surveys and interviews, and provide recommendations for managers to improve strategic planning processes and enhance business competitiveness.

Overall, this project aims to contribute to the understanding of the importance of strategic planning in achieving business competitiveness and provide insights for organizations to enhance their strategic planning practices and gain a competitive edge in the market.

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