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Introduction:

Augmented reality (AR) has emerged as a powerful technology that overlays digital information onto the physical world, creating immersive experiences for users. In recent years, AR has gained traction in the e-commerce industry as businesses seek to enhance customer engagement and create unique shopping experiences. This thesis explores the potential of AR in transforming e-commerce by providing immersive experiences to users.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Evolution of e-commerce
2.2 Adoption of AR in e-commerce
2.3 AR applications in retail
2.4 User experience in e-commerce
2.5 Impact of AR on consumer behavior
2.6 AR technology trends
2.7 Challenges of implementing AR in e-commerce
2.8 Success stories of AR in e-commerce
2.9 Future prospects of AR in e-commerce
2.10 AR vs VR in e-commerce

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot study
3.7 Questionnaire development
3.8 Interview process

Chapter 4: Discussion of Findings
4.1 Quantitative analysis results
4.2 Qualitative analysis results
4.3 Comparison of findings with existing literature
4.4 Implications for e-commerce practices
4.5 Recommendations for future research
4.6 Practical implications for businesses
4.7 Limitations of the study
4.8 Areas for further exploration

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusion
5.3 Contributions to the field
5.4 Managerial implications
5.5 Future research directions

Thesis Overview:

Augmented reality (AR) has revolutionized the e-commerce industry by providing immersive experiences to users. This thesis explores the impact of AR on e-commerce practices and consumer behavior. Chapter 1 provides an introduction to the study, highlighting the significance of AR in e-commerce. The literature review in Chapter 2 traces the evolution of e-commerce and examines the adoption of AR technology in the retail sector. Chapter 3 outlines the research methodology employed, including data collection and analysis techniques.

The discussion of findings in Chapter 4 presents the results of the study, comparing them with existing literature and providing recommendations for businesses. The conclusion in Chapter 5 summarizes the key findings and their implications for e-commerce practices. This thesis contributes to the growing body of knowledge on AR in e-commerce and provides valuable insights for businesses looking to enhance customer engagement through immersive experiences.

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