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Introduction

The film industry has undergone significant changes in recent years, largely due to advancements in technology and the rise of social media platforms. Indie films, in particular, have utilized social media as a key tool for promotion and distribution, allowing them to reach wider audiences and compete with larger, mainstream productions. This study aims to explore the impact of social media on indie film promotion, examining how these platforms have affected the way indie films are marketed, promoted, and ultimately consumed by audiences.

Chapter One: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 The rise of social media in film promotion
2.2 The impact of social media on indie films
2.3 The role of influencers in indie film promotion
2.4 Audience engagement and interaction on social media
2.5 Social media analytics and data tracking
2.6 Challenges and obstacles in social media promotion
2.7 Success stories of indie films on social media
2.8 Comparative analysis of indie films’ promotion strategies
2.9 Future trends in social media promotion for indie films
2.10 Conclusion

Chapter Three: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot study
3.7 Instrumentation
3.8 Validity and reliability of research
3.9 Limitations of research
3.10 Conclusion

Chapter Four: Discussion of Findings
4.1 Overview of findings
4.2 Analysis of data
4.3 Comparison of results with existing literature
4.4 Implications of findings for indie film promotion
4.5 Recommendations for future research
4.6 Practical implications for filmmakers
4.7 Theoretical implications for academia
4.8 Conclusion

Chapter Five: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusions drawn from the study
5.3 Contributions to the field of film studies
5.4 Limitations of the study
5.5 Suggestions for future research
5.6 Final thoughts and reflections

Thesis Overview

The impact of social media on indie film promotion is a topic of increasing importance in the film industry. As social media platforms continue to evolve and play a significant role in how films are marketed and distributed, it is crucial to explore the ways in which indie filmmakers are utilizing these tools to reach audiences and promote their work. This thesis will examine the various strategies and techniques employed by indie filmmakers on social media, as well as the challenges and opportunities they face in this changing landscape. By conducting a thorough literature review, research methodology, and analysis of findings, this study aims to provide valuable insights into the role of social media in indie film promotion and offer recommendations for both filmmakers and researchers in the field.

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