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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Objectives of the Study
1.5 Hypotheses
1.6 Significance of the Study
1.7 Limitations of the Study
1.8 Scope of the Study

Chapter 2: Literature Review
2.1 Concept of Trust in Sharing Economy Platforms
2.2 Factors Affecting Customer Trust
2.3 Strategies for Building Customer Trust
2.4 Previous Studies on Customer Trust Building in Sharing Economy Platforms

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Descriptive Statistics
4.2 Hypothesis Testing
4.3 Comparison of Findings with Previous Studies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Practice
5.3 Recommendations for Future Research
5.4 Conclusion

Brief Overview:

Customer trust building in sharing economy platforms is a critical aspect of ensuring the success and sustainability of these platforms. In recent years, the sharing economy has witnessed significant growth, with platforms such as Airbnb, Uber, and TaskRabbit gaining popularity among consumers. However, the success of these platforms relies heavily on the trust that customers have in the platform and the individuals providing services through the platform.

This study aims to explore the factors that influence customer trust in sharing economy platforms and identify strategies that can be employed to build and maintain trust among customers. The study will involve a review of existing literature on trust in sharing economy platforms, as well as empirical research to gather insights from customers using these platforms.

By understanding the drivers of customer trust and implementing effective trust-building strategies, sharing economy platforms can enhance customer satisfaction, loyalty, and ultimately, drive growth and success in the marketplace.

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