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Introduction

In today’s digital age, marketing strategies are constantly evolving to keep up with changing consumer preferences and trends. One such strategy that has gained significant popularity in recent years is meme marketing. Memes, which are humorous images, videos, or text that are shared widely on social media, have become a powerful tool for brands to engage with consumers in a more light-hearted and relatable way.

This study aims to explore the impact of meme marketing on consumer engagement, specifically with products that are considered boring or unexciting. While memes are often associated with entertainment and humor, they have the potential to transform the way consumers perceive and interact with even the most mundane products.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Evolution of marketing strategies
2.2 The rise of meme marketing
2.3 Consumer engagement in digital marketing
2.4 Perception of boring products
2.5 Impact of humor in advertising
2.6 Influence of social media on consumer behavior
2.7 Branding through meme culture
2.8 Case studies on successful meme marketing campaigns
2.9 Challenges and risks of meme marketing
2.10 Future trends in meme marketing

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sample selection
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot study
3.7 Questionnaire design
3.8 Variables measurement

Chapter 4: Discussion of Findings
4.1 Consumer perception of meme marketing
4.2 Engagement levels with boring products
4.3 Effectiveness of meme marketing on brand recall
4.4 Comparison with traditional advertising methods
4.5 Impact on brand image and reputation
4.6 Consumer behavior changes post-meme marketing
4.7 Opportunities for future research
4.8 Implications for marketers

Chapter 5: Conclusion and Summary
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations for practitioners
5.4 Limitations of the study
5.5 Suggestions for future research

Thesis Overview:

The impact of meme marketing on consumer engagement with boring products is a phenomenon that has not been extensively explored in academic research. This thesis aims to fill this gap by investigating how memes can be used as a tool to enhance consumer engagement with products that are traditionally considered dull or uninteresting.

The study will begin by providing an overview of the evolution of marketing strategies and the rise of meme marketing as a popular trend in digital advertising. It will then delve into the literature review, exploring topics such as consumer engagement, humor in advertising, and the influence of social media on consumer behavior.

The research methodology section will detail the design of the study, including data collection methods, sample selection, and ethical considerations. The discussion of findings will analyze the impact of meme marketing on consumer perception, engagement levels, brand recall, brand image, and consumer behavior changes.

In conclusion, this thesis will offer recommendations for practitioners looking to utilize meme marketing effectively, as well as suggestions for future research in this area. Ultimately, it aims to contribute to a deeper understanding of how memes can be leveraged to enhance consumer engagement with otherwise mundane products.

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