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Table of Contents
Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of Study
Chapter 2: Literature Review
2.1 Augmented Reality Technology
2.2 Application of Augmented Reality in Fashion Retail
2.3 Virtual Try-Ons in Fashion Retail
2.4 Consumer Perception and Acceptance of Virtual Try-Ons
Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Design
3.4 Data Analysis Techniques
Chapter 4: Discussion of Findings
4.1 Overview of the Study
4.2 Findings from Data Analysis
4.3 Comparison with Existing Literature
4.4 Implications for Fashion Retail Industry
Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Practical Implications for Fashion Retail Industry
Brief Overview on Thesis Augmented Reality in Fashion Retail: Virtual Try-Ons
Augmented reality (AR) technology has revolutionized the fashion retail industry by introducing virtual try-ons, allowing consumers to virtually try on clothing and accessories before making a purchase. This thesis aims to explore the impact of virtual try-ons in fashion retail, focusing on consumer perception and acceptance of this technology. The study will include a literature review on AR technology, its application in fashion retail, and the current trends in virtual try-ons. The research methodology will involve data collection through surveys and interviews with consumers to understand their attitudes towards virtual try-ons. The findings will be discussed in relation to existing literature, with implications for the fashion retail industry. The conclusion will summarize the key findings and provide recommendations for future research and practical implications for fashion retailers.
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