Corporate Social Responsibility and Brand Image – Complete Phd and Masters Thesis

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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Objective of the Study
1.3 Limitation of the Study
1.4 Scope of the Study

Chapter 2: Literature Review
2.1 Corporate Social Responsibility
2.2 Brand Image
2.3 The Relationship between CSR and Brand Image

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Analysis of CSR Practices
4.2 Impact of CSR on Brand Image
4.3 Case Studies

Chapter 5: Conclusion and Summary
5.1 Conclusion
5.2 Recommendations for Future Research
5.3 Implications for Practice

Overview of Corporate Social Responsibility and Brand Image

Corporate Social Responsibility (CSR) has become an increasingly important aspect of business operations in recent years. It refers to the ethical and social responsibility that companies have towards their stakeholders, including employees, customers, communities, and the environment. CSR involves initiatives such as philanthropy, sustainability efforts, and ethical business practices.

One of the key benefits of CSR is its impact on brand image. Companies that engage in CSR activities often enjoy a positive reputation and are perceived as socially responsible by consumers. This can lead to increased brand loyalty, customer trust, and ultimately, profitability.

In this study, we will explore the relationship between CSR and brand image, focusing on how CSR practices can enhance brand reputation and customer perception. Through a thorough review of the literature and analysis of case studies, we aim to provide valuable insights for businesses looking to leverage CSR for brand building.

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