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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitations of the Study

Chapter 2: Literature Review
2.1 The Concept of Branding
2.2 Strategic Brand Management
2.3 Role of Social Media in Branding
2.4 Challenges in Brand Management in the Age of Social Media
2.5 Global Case Studies on Successful Brand Management through Social Media

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Techniques
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Interpretation of Results
4.3 Comparison with Existing Literature
4.4 Implications for Strategic Brand Management Practices

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Practical Recommendations
5.4 Suggestions for Future Research

Brief Overview:

Strategic brand management in the age of social media has become a critical aspect of marketing in today’s digital world. With the rise of social media platforms, companies are faced with both challenges and opportunities in managing their brand reputation and perception online.

This research project aims to explore the impact of social media on strategic brand management practices. By examining the role of social media in branding, the study will analyze global case studies of successful brand management through social media.

The literature review will provide a comprehensive overview of the concept of branding, strategic brand management, and the challenges faced by companies in managing their brand in the digital age. The research methodology will outline the approach and methods used to collect and analyze data for the study.

The discussion of findings will present the analysis of data, interpretation of results, and comparison with existing literature on brand management in the age of social media. The conclusion and summary will summarize the key findings, provide practical recommendations for companies, and suggest areas for future research in strategic brand management.

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