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Introduction

Augmented reality (AR) technology has gained significant attention in recent years due to its potential to enhance customer experiences and drive sales in the e-commerce industry. AR allows users to superimpose digital information onto the physical world, creating an interactive and immersive shopping experience. This thesis aims to explore the application of AR in e-commerce and its impact on customer engagement, sales, and overall business success.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of augmented reality technology
2.2 AR applications in e-commerce
2.3 Impact of AR on customer engagement
2.4 Influence of AR on purchase behavior
2.5 AR implementation challenges in e-commerce
2.6 Success factors for AR in e-commerce
2.7 Case studies of AR implementation in e-commerce
2.8 Comparison of AR with other technologies in e-commerce
2.9 Future trends in AR for e-commerce
2.10 Summary of key findings

Chapter 3: System Design and Methodology
3.1 Research design
3.2 Data collection methods
3.3 AR system requirements
3.4 AR content creation
3.5 User interface design
3.6 Testing and evaluation
3.7 Data analysis
3.8 Ethical considerations

Chapter 4: System Implementation
4.1 AR platform selection
4.2 Development of AR features
4.3 Integration with e-commerce website
4.4 Testing and debugging
4.5 User training and support
4.6 Performance optimization
4.7 Feedback collection
4.8 Iterative improvements

Chapter 5: Conclusion and Summary
5.1 Recap of key findings
5.2 Discussion of implications
5.3 Recommendations for future research
5.4 Conclusion and overall project summary

Thesis Overview

Augmented reality (AR) technology has emerged as a powerful tool for enhancing customer experiences and driving sales in the e-commerce industry. This thesis aims to investigate the application of AR in e-commerce and its impact on customer engagement, sales, and overall business success. The literature review will provide an overview of AR technology, its applications in e-commerce, and its influence on customer behavior. The system design and methodology chapter will outline the research design, data collection methods, AR system requirements, and user interface design. The system implementation chapter will detail the selection of AR platforms, development of AR features, integration with e-commerce websites, and testing processes. The conclusion and summary chapter will recap key findings, discuss implications, provide recommendations for future research, and offer a conclusive summary of the project thesis on Augmented reality for e-commerce.

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