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Introduction:

Cognitive biases play a significant role in decision-making processes, affecting individuals’ ability to make rational and optimal choices. These biases are often subconscious and can lead to errors in judgment, resulting in suboptimal outcomes. Understanding these biases is crucial in various fields such as psychology, economics, and business, as they can impact individual and organizational decision-making processes. This thesis aims to explore the different cognitive biases that influence decision-making processes and their implications.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of Cognitive Biases
2.2 Confirmation Bias
2.3 Anchoring Bias
2.4 Availability Heuristic
2.5 Overconfidence Bias
2.6 Framing Effect
2.7 Sunk Cost Fallacy
2.8 Status Quo Bias
2.9 Loss Aversion
2.10 Endowment Effect

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis
3.5 Ethical Considerations
3.6 Validity and Reliability
3.7 Research Limitations
3.8 Research Challenges

Chapter 4: Discussion of Findings
4.1 Cognitive Biases in Decision-Making Processes
4.2 Implications of Biases on Decision Outcomes
4.3 Strategies to Mitigate Cognitive Biases
4.4 Case Studies on Cognitive Biases
4.5 Comparative Analysis of Biases
4.6 Impact of Biases in Organizations
4.7 Future Research Directions
4.8 Practical Applications of Research Findings

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusions
5.3 Recommendations
5.4 Contributions to Knowledge
5.5 Implications for Practice
5.6 Limitations of Study
5.7 Areas for Future Research

Thesis Overview:

Cognitive biases are inherent in human decision-making processes and can have significant implications on individual and organizational outcomes. This thesis aims to explore the various cognitive biases that influence decision-making processes and to provide insights into how these biases can be mitigated. The literature review will cover ten key cognitive biases, including confirmation bias, anchoring bias, and availability heuristic. The research methodology will outline the design, data collection methods, and analysis techniques used in the study. The discussion of findings will analyze the implications of biases on decision outcomes and provide strategies to mitigate their effects. The conclusion will summarize the key findings, make recommendations for practice, and highlight areas for future research in the field. By understanding and addressing cognitive biases, individuals and organizations can improve their decision-making processes and achieve better outcomes.

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