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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Overview of Blockchain Technology
2.2 Digital Advertising Landscape
2.3 Use of Blockchain in Digital Advertising
2.4 Challenges and Opportunities
2.5 Previous Studies on Blockchain in Digital Advertising

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Techniques
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Overview of Data Analysis
4.2 Findings on the Use of Blockchain in Digital Advertising
4.3 Implications of Findings
4.4 Comparison with Previous Studies
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Contributions to Knowledge
5.3 Practical Implications
5.4 Conclusion
5.5 Future Research Directions

Brief Overview of Thesis: Blockchain Technology in Digital Advertising

Blockchain technology has gained significant attention in recent years for its potential to transform various industries, including digital advertising. This thesis aims to explore the use of blockchain technology in digital advertising and its implications for advertisers and consumers.

The introduction provides background information on blockchain technology and the research problem, followed by research questions, objectives, significance, limitations, and scope of the study.

The literature review examines the current landscape of digital advertising, the use of blockchain technology, challenges, opportunities, and previous studies in this area. The research methodology outlines the design, data collection, analysis, sampling, and ethical considerations.

The discussion of findings presents the results of data analysis, implications, comparison with previous studies, and recommendations for future research. The conclusion summarizes the findings, contributions to knowledge, practical implications, and future research directions.

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