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Table of Contents
Chapter 1: Introduction
1.1 Background of the Study
1.2 Objective of the Study
1.3 Limitation of Study
1.4 Scope of Study
Chapter 2: Literature Review
2.1 The Concept of Corporate Social Responsibility
2.2 Importance of Corporate Social Responsibility
2.3 The Relationship between Corporate Social Responsibility and Brand Management
2.4 Previous Studies on Corporate Social Responsibility and Brand Management
Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Comparison of Findings with Previous Studies
4.3 Implications of Findings on Corporate Social Responsibility and Brand Management
Chapter 5: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Conclusion
5.3 Recommendations for Future Research
Overview on Corporate Social Responsibility and Brand Management
Corporate Social Responsibility (CSR) is a concept that refers to a company’s commitment to conducting its business in an ethical and socially responsible manner. This includes taking into account the interests of all stakeholders, such as employees, customers, suppliers, and the community at large. Companies that engage in CSR activities aim to make a positive impact on society while also enhancing their brand image and reputation.
Brand management, on the other hand, involves creating and maintaining a strong brand identity that resonates with consumers and differentiates a company from its competitors. Brand management strategies can involve a variety of tactics, such as advertising, public relations, and customer engagement, to build brand loyalty and equity.
The relationship between CSR and brand management is increasingly recognized as companies seek to align their business goals with social and environmental responsibility. By integrating CSR principles into their brand management strategies, companies can enhance their reputation, attract socially conscious consumers, and build long-term relationships with stakeholders. This study will explore the link between CSR and brand management and provide insights into how companies can leverage these concepts to create sustainable competitive advantages.
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