Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Objectives of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Significance of the Study
1.7 Scope of Study
1.8 Limitations of Study

Chapter 2: Literature Review
2.1 Corporate Social Responsibility
2.2 Brand Reputation
2.3 The Relationship between CSR and Brand Reputation
2.4 Factors Influencing the Influence of CSR on Brand Reputation
2.5 Previous Studies on CSR and Brand Reputation

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Results of Hypotheses Testing
4.3 Implications of Findings
4.4 Comparison with Previous Studies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Brief Overview

Corporate Social Responsibility (CSR) has become a crucial aspect of business operations in recent years, as companies are increasingly being held accountable for their social and environmental impacts. One of the key benefits of CSR is its potential to enhance brand reputation, as consumers are becoming more conscious of the ethical practices of companies they support. This final year project aims to assess the influence of corporate social responsibility on brand reputation, by examining the relationship between CSR activities and the perception of a company’s brand by consumers.

The literature review will explore the concepts of CSR and brand reputation, as well as previous studies that have examined the relationship between the two. The research methodology will outline the design of the study, data collection methods, sampling techniques, and data analysis techniques. The discussion of findings will present the results of the data analysis and discuss the implications of these findings.

Overall, this project seeks to contribute to the existing body of knowledge on the influence of CSR on brand reputation, and provide valuable insights for companies looking to enhance their brand through socially responsible practices.

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