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**Introduction:**

In the age of social media and online reviews, companies are increasingly interested in monitoring and analyzing public opinion in order to measure and improve their brand equity. Opinion mining, also known as sentiment analysis, is a powerful tool that allows companies to extract and analyze opinions from online sources such as social media, review websites, and forums. By understanding public sentiment towards their brand, companies can make informed decisions to enhance their brand equity and reputation.

**Chapter 1: Introduction**

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

**Chapter 2: Literature Review**

2.1 Overview of Brand Equity
2.2 Opinion Mining Techniques
2.3 Applications of Opinion Mining in Brand Management
2.4 Sentiment Analysis in Social Media
2.5 The Role of Sentiment Analysis in Brand Marketing
2.6 Brand Reputation Management
2.7 Sentiment Analysis Tools and Technologies
2.8 Challenges in Opinion Mining
2.9 Importance of Public Opinion in Brand Equity
2.10 Current Trends in Opinion Mining for Brand Analysis

**Chapter 3: Research Methodology**

3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Strategy
3.5 Instrumentation
3.6 Data Validity and Reliability
3.7 Ethical Considerations
3.8 Data Interpretation
3.9 Data Visualization Techniques

**Chapter 4: Discussion of Findings**

4.1 Analysis of Public Opinion Towards Brand
4.2 Impact of Sentiment Analysis on Brand Equity
4.3 Case Studies on Brand Reputation Management
4.4 Comparison of Opinion Mining Tools
4.5 The Influence of Sentiment in Consumer Purchasing Decisions
4.6 Strategies for Improving Brand Perception
4.7 The Future of Opinion Mining in Brand Analysis
4.8 Recommendations for Companies in Utilizing Opinion Mining

**Chapter 5: Conclusion and Summary**

In conclusion, opinion mining has the potential to revolutionize brand analysis by providing real-time insights into public sentiment towards brands. By leveraging opinion mining techniques, companies can enhance their brand equity, improve customer satisfaction, and stay ahead of their competitors. This thesis aims to provide a comprehensive overview of opinion mining for brand equity analysis, with the hopes of contributing to the field of marketing research and practice.

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