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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Evolution of Augmented Reality in Marketing Campaigns
2.2 Theoretical Frameworks in Augmented Reality Marketing
2.3 Previous Studies on Augmented Reality in Marketing
2.4 Benefits and Challenges of Using Augmented Reality in Marketing Campaigns

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Overview of Findings
4.2 Analysis of Findings
4.3 Comparison with Existing Literature
4.4 Implications for Marketing Practitioners

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Brief Overview:

Augmented Reality (AR) has been gaining traction in marketing campaigns as a way to enhance customer engagement and drive brand awareness. This thesis explores the use of Augmented Reality in Marketing Campaigns and its impact on consumer behavior. The study aims to identify the benefits and challenges of using AR in marketing, as well as to provide practical insights for marketing practitioners.

The literature review discusses the evolution of AR in marketing, theoretical frameworks, previous studies, and the advantages and limitations of AR in marketing campaigns. The research methodology section outlines the research design, data collection methods, sampling technique, and data analysis techniques used in the study.

The discussion of findings presents an analysis of the research findings, comparing them with existing literature, and discussing the implications for marketing practitioners. The conclusion and summary section highlights the key findings of the study, provides recommendations for future research, and concludes the thesis on Augmented Reality in Marketing Campaigns.

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