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Introduction

In today’s digital age, the use of online platforms for promoting events and performances has become increasingly popular. One area that has seen significant growth in recent years is the promotion of unconventional performance spaces through online listings. These unconventional spaces, such as abandoned warehouses, rooftops, and underground tunnels, offer unique and creative settings for performances that traditional venues cannot replicate.

This thesis will explore the use of online listings as a tool to promote unconventional performance spaces. By examining how these spaces are marketed and advertised online, we can gain a better understanding of the impact that digital platforms have on the accessibility and visibility of such venues. This research will also investigate the challenges and opportunities that arise from utilizing online listings for unconventional performance spaces.

This study will contribute to the existing literature on event promotion and digital marketing by focusing specifically on the promotion of unconventional performance spaces. By shedding light on this niche area, we can provide valuable insights for event organizers, artists, and performers looking to utilize online platforms to promote their work.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of online listings for event promotion
2.2 Benefits of utilizing online platforms for event promotion
2.3 Challenges of promoting unconventional performance spaces online
2.4 Case studies of successful online promotion strategies
2.5 Consumer behavior and online event discovery
2.6 Trends in digital marketing for events
2.7 Impact of online listings on audience engagement
2.8 Legal and ethical considerations in online event promotion
2.9 Comparison of online listing platforms
2.10 Future directions for online event promotion

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling technique
3.4 Data analysis procedures
3.5 Ethical considerations
3.6 Validity and reliability of research
3.7 Limitations of research methodology
3.8 Research timeline

Chapter 4: Discussion of Findings
4.1 Analysis of online listing practices for unconventional performance spaces
4.2 Comparison of different online listing platforms
4.3 Effectiveness of online promotion strategies
4.4 Audience feedback and engagement
4.5 Challenges faced by event organizers
4.6 Opportunities for utilizing online platforms
4.7 Recommendations for improving online event promotion
4.8 Implications for future research

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusions drawn from the research
5.3 Implications for event organizers and performers
5.4 Recommendations for future practice
5.5 Contribution to the field of event promotion

Thesis Overview

The promotion of unconventional performance spaces through online listings is a topic that has not been extensively studied in the existing literature. This thesis aims to fill this gap by examining how digital platforms are used to promote unique and creative venues for performances. By exploring the benefits, challenges, and opportunities of online event promotion, we can provide valuable insights for event organizers, artists, and performers looking to expand their reach and engage with new audiences.

Through a comprehensive literature review, research methodology, and discussion of findings, this thesis will analyze the current landscape of online event promotion and provide recommendations for improving practices in the future. By highlighting successful case studies, identifying key trends in digital marketing, and addressing ethical considerations, this research will contribute to the field of event management and marketing.

Overall, this thesis seeks to shed light on the potential of online listings to promote unconventional performance spaces and enhance the overall experience for both event organizers and attendees. By leveraging the power of digital platforms, we can create exciting and memorable events that challenge traditional norms and inspire creativity in the performing arts industry.

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