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Introduction

Persuasion and influence are powerful tools used in various aspects of life, including marketing, politics, and interpersonal communication. The ability to persuade and influence others is often linked to individual personality traits, which can shape how a person responds to different persuasive tactics. Understanding the relationship between personality traits and susceptibility to persuasion and influence is essential for predicting and manipulating human behavior.

This thesis aims to investigate the relationship between personality traits and susceptibility to persuasion and influence. By examining how different personality traits, such as extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience, influence an individual’s susceptibility to persuasion and influence, this study seeks to shed light on the underlying mechanisms that drive human behavior.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Theoretical Framework
2.2 Personality Traits and Persuasion
2.3 Personality Traits and Influence
2.4 Persuasion Techniques
2.5 Influence Strategies
2.6 Susceptibility to Persuasion
2.7 Susceptibility to Influence
2.8 Role of Personality Traits in Persuasion
2.9 Role of Personality Traits in Influence
2.10 Gaps in Existing Literature

Chapter 3: Research Methodology
3.1 Research Design
3.2 Participants
3.3 Measures
3.4 Data Collection
3.5 Data Analysis
3.6 Ethical Considerations
3.7 Reliability and Validity
3.8 Limitations of Methodology

Chapter 4: Discussion of Findings
4.1 Descriptive Statistics
4.2 Correlation Analysis
4.3 Regression Analysis
4.4 Mediation Analysis
4.5 Moderator Analysis
4.6 Interpretation of Results
4.7 Implications for Theory
4.8 Implications for Practice
4.9 Future Research Directions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to the Field
5.4 Practical Implications
5.5 Recommendations for Future Research

Thesis Overview

The relationship between personality traits and susceptibility to persuasion and influence has long been a topic of interest in psychology and communication studies. This thesis seeks to contribute to the existing literature by exploring how individual differences in personality traits can influence an individual’s susceptibility to persuasion and influence.

Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, and structure of the thesis. Chapter 2 reviews the existing literature on personality traits, persuasion, influence, and susceptibility to persuasion and influence.

Chapter 3 details the research methodology, including research design, participant recruitment, data collection, and analysis procedures. Chapter 4 presents the findings of the study, including descriptive statistics, correlation and regression analyses, and interpretation of results.

Chapter 5 concludes the thesis with a summary of findings, implications for theory and practice, and recommendations for future research. Overall, this thesis aims to provide a comprehensive understanding of the relationship between personality traits and susceptibility to persuasion and influence, contributing to our knowledge of human behavior and communication.

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