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Introduction:

Humor has always been a powerful tool in advertising, often used to grab the attention of the audience and create a lasting impression. However, when it comes to sensitive or taboo topics, the use of humor in advertising becomes more complex. This final thesis aims to analyze the role of humor in advertising for sensitive or taboo topics, exploring how it can be effectively used to communicate messages while remaining socially responsible.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 The Role of Humor in Advertising
2.2 Sensitive and Taboo Topics in Advertising
2.3 The Impact of Humor on Audience Perception
2.4 Ethical Considerations in Using Humor for Sensitive Topics
2.5 Case Studies of Humor in Advertising for Sensitive Topics
2.6 Cultural Differences in Humor Perception
2.7 Psychological Theories on Humor and Advertising
2.8 Humor in Social Media Marketing
2.9 The Relevance of Emotional Branding in Humorous Advertising
2.10 Effectiveness of Humor in Persuasion and Attitude Change

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Questionnaire Design
3.8 Interview Protocol

Chapter 4: Discussion of Findings
4.1 Demographic Analysis of Participants
4.2 Perception of Humor in Advertising for Sensitive Topics
4.3 Attitudes Towards Brands Using Humor for Sensitive Topics
4.4 Impact of Humor on Message Recall and Recognition
4.5 Comparison of Different Humor Styles in Advertising
4.6 Recommendations for Effective Use of Humor in Sensitive Advertising
4.7 Implications for Advertising Practitioners
4.8 Future Research Directions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for Theory and Practice
5.4 Limitations of the Study
5.5 Suggestions for Future Research

Thesis Overview:

Advertising is an essential tool for brands to communicate their messages to consumers. However, when it comes to sensitive or taboo topics, the use of humor in advertising becomes a delicate balancing act. This final thesis will explore the role of humor in advertising for sensitive or taboo topics, examining how it can be effectively utilized to convey messages while maintaining social responsibility.

The literature review will delve into the theories and research surrounding humor in advertising, as well as the ethical considerations and cultural differences that need to be taken into account when dealing with sensitive topics. Case studies and examples of successful (or unsuccessful) humorous advertising campaigns will also be analyzed to provide insights into best practices.

The research methodology section will outline the design of the study, including data collection methods, sampling techniques, and data analysis procedures. Ethical considerations and the pilot study will also be discussed to ensure the validity and reliability of the research findings.

The discussion of findings will present the results of the study, including demographic analysis of participants, perceptions of humor in advertising for sensitive topics, attitudes towards brands using humor for sensitive topics, and the impact of humor on message recall and recognition. Recommendations for effective use of humor in sensitive advertising will also be provided, along with implications for advertising practitioners and suggestions for future research.

In conclusion, this thesis aims to provide valuable insights into the role of humor in advertising for sensitive or taboo topics, offering practical recommendations for brands and advertisers looking to utilize humor effectively while respecting societal norms and values.

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