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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Objective of the Study
1.3 Limitation of the Study
1.4 Scope of the Study

Chapter 2: Literature Review
2.1 Concept of Brand Equity
2.2 Importance of Brand Equity in Strategic Management
2.3 Factors Affecting Brand Equity
2.4 Strategies for Managing Brand Equity

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis

Chapter 4: Discussion of Findings
4.1 Analysis of Brand Equity
4.2 Impact of Brand Equity on Competitive Advantage
4.3 Comparison of Different Brand Equity Management Strategies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Strategic Management
5.3 Recommendations for Future Research

Brief Overview on Strategic Management of Brand Equity

Strategic management of brand equity is a crucial aspect of marketing strategy that involves creating and maintaining a strong brand image in the minds of consumers. Brand equity refers to the value that a brand brings to a company, including the loyalty and trust that customers have in the brand. Effective management of brand equity can lead to increased sales, customer loyalty, and a competitive advantage in the marketplace.

In this study, we will examine the concept of brand equity and its importance in strategic management. We will also explore the various factors that can affect brand equity, such as brand awareness, brand associations, and perceived quality. Additionally, we will discuss strategies for managing brand equity, including brand positioning, brand communication, and brand extension.

Through a thorough literature review and research methodology, we aim to analyze the impact of brand equity on competitive advantage and compare different brand equity management strategies. The findings of this study will provide valuable insights for companies looking to enhance their brand equity and achieve sustainable growth in the market.

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