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Introduction

Augmented reality (AR) technology has gained significant attention in recent years for its potential to revolutionize the way events are marketed and designed to create unique and immersive experiences for attendees. This thesis explores the potential of augmented reality in event marketing and experiential design, focusing on how this technology can be leveraged to enhance engagement, create memorable experiences, and drive event success.

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of Augmented Reality Technology
2.2 Evolution of Event Marketing
2.3 The Role of Experiential Design in Events
2.4 Augmented Reality in Event Marketing
2.5 Benefits of Using AR in Events
2.6 Challenges of Implementing AR in Events
2.7 Successful Case Studies of AR in Events
2.8 Consumer Perceptions of AR in Events
2.9 Future Trends in AR Event Marketing
2.10 Summary of Key Findings

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Questionnaire Development
3.8 Interview Protocol
3.9 Data Validation Techniques

Chapter 4: Discussion of Findings
4.1 Overview of Data Analysis
4.2 Presentation of Survey Results
4.3 Analysis of Interview Data
4.4 Comparison of Findings
4.5 Implications for Event Marketers
4.6 Recommendations for Future Research
4.7 Limitations of the Study
4.8 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Event Marketing
5.3 Contributions to Existing Literature
5.4 Recommendations for Practitioners
5.5 Future Research Directions
5.6 Conclusion

Thesis Overview:
Augmented reality (AR) technology has the potential to transform event marketing and experiential design by creating immersive and interactive experiences for attendees. This thesis explores the use of AR in events, focusing on the benefits, challenges, and consumer perceptions of this technology. The study will also analyze successful case studies of AR in events and identify future trends in the field. The research methodology includes a combination of surveys and interviews to gather data on the use of AR in events. The findings will be discussed and implications for event marketers will be outlined. The thesis concludes with recommendations for practitioners and future research directions in the field of AR event marketing.

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