Analyzing effects of employer branding – Complete Phd and Masters Thesis

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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitation of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Overview of Employer Branding
2.2 Importance of Employer Branding
2.3 Factors Affecting Employer Branding
2.4 Employer Branding Strategies
2.5 Measurement of Employer Branding

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis
3.5 Research Ethics

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Interpretation of Results
4.3 Comparison of Findings with Literature
4.4 Implications of Findings

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Practical Implications

Overview on Analyzing effects of employer branding:

Employer branding has become an increasingly important aspect of human resource management in organizations. This research project aims to analyze the effects of employer branding on employee recruitment, retention, and engagement. The study will investigate the various factors that contribute to a strong employer brand, such as company culture, employee benefits, career development opportunities, and organizational values.

By conducting a thorough literature review, this study will provide insights into the key concepts and theories surrounding employer branding. The research methodology will involve collecting data through surveys, interviews, and case studies to understand how employer branding practices impact employee perceptions and behaviors.

The findings of this study will contribute to the existing body of knowledge on employer branding and provide practical implications for organizations looking to enhance their employer brand. The conclusion will summarize the key findings and recommendations for future research in this area.

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