Customer segmentation for loyalty program optimization using clustering algorithms and purchase history

Tag: Customer segmentation for loyalty program optimization using clustering algorithms and purchase history

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Data Science
June 15, 2024

Customer segmentation for loyalty program optimization using clustering algorithms and purchase history – Complete Phd and Masters Thesis

[ad_1] Introduction Customer loyalty is a crucial aspect of any business, as loyal customers tend to spend more and make repeat purchases. To enhance customer loyalty, companies often implement loyalty programs to reward their loyal…

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