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Introduction:

The music industry has undergone significant changes in recent years with the rise of digital platforms and social media. Independent musicians, particularly those involved in DIY (Do-It-Yourself) music scenes, face unique challenges in building and engaging with their audience. This thesis aims to explore the audience building strategies employed by musicians within these scenes, with a focus on understanding the factors that contribute to their success.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 The DIY music scene
2.2 Audience building strategies in the music industry
2.3 Social media and digital platforms in music promotion
2.4 Understanding audience engagement
2.5 The role of branding in audience building
2.6 Case studies of successful DIY musicians
2.7 The impact of technology on audience building
2.8 The influence of culture and community in DIY music scenes
2.9 Challenges faced by independent musicians
2.10 Emerging trends in audience building strategies

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis methods
3.5 Ethical considerations
3.6 Pilot study
3.7 Validity and reliability
3.8 Limitations of the research

Chapter 4: Discussion of Findings
4.1 Overview of data collected
4.2 Analysis of audience building strategies
4.3 Comparison of strategies among different DIY music scenes
4.4 Success factors in audience engagement
4.5 Challenges faced by musicians in building their audience
4.6 Recommendations for future research
4.7 Implications for the music industry
4.8 Practical implications for musicians
4.9 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contribution to existing literature
5.3 Implications for practice
5.4 Recommendations for future research
5.5 Conclusion

Thesis Overview:

The DIY music scene has long been a breeding ground for innovation and creativity in the music industry. With the advent of digital platforms and social media, independent musicians have more opportunities than ever to connect with their audience. However, the challenge lies in finding effective strategies to build and engage with this audience in a saturated market.

This thesis aims to investigate the audience building strategies employed by musicians within DIY music scenes. By exploring the various factors that contribute to their success, we seek to understand the unique challenges faced by independent musicians and the emerging trends in audience building strategies. Through a comprehensive literature review, research methodology, discussion of findings, and conclusion, this thesis provides valuable insights into the world of DIY music and its implications for the wider music industry.

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