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Introduction

Behavioral finance is a relatively new field that combines insights from psychology and economics to understand how individuals make financial decisions. The art market, as a niche investment sector, provides a unique platform to explore the application of behavioral finance theories. This thesis aims to investigate the role of behavioral factors in shaping investor behavior in the art market.

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 Introduction to Behavioral Finance
2.2 Theories of Investor Behavior
2.3 Art Market Investing
2.4 Empirical Studies on Behavioral Finance in Art Market
2.5 Risk Perception in Art Investing
2.6 Herding Behavior in Art Market
2.7 Cognitive Biases in Art Investment Decision Making
2.8 Emotional Factors in Art Market Investing
2.9 Market Efficiency in Art Market
2.10 Summary of Literature Review

Chapter Three: Research Methodology
3.1 Introduction to Research Methodology
3.2 Research Design
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis
3.6 Hypothesis Testing
3.7 Ethical Considerations
3.8 Limitations of Research Methodology

Chapter Four: Discussion of Findings
4.1 Introduction to Discussion
4.2 Analysis of Behavioral Factors in Art Investment
4.3 Comparison of Behavioral and Traditional Finance Models
4.4 Implications for Art Market Investors
4.5 Recommendations for Future Research
4.6 Conclusion

Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Literature
5.4 Practical Implications
5.5 Recommendations
5.6 Areas for Future Research

Thesis Overview on Behavioral Finance in Art Market Investing

The field of behavioral finance has gained significant attention in recent years for its unique insights into how individuals make financial decisions. The art market, as a niche investment sector, provides an interesting context to apply behavioral finance theories due to the subjective and emotional nature of art investing. This thesis aims to fill the gap in the existing literature by investigating the role of behavioral factors in shaping investor behavior in the art market.

The literature review will provide a comprehensive overview of the key theories in behavioral finance, as well as empirical studies on behavioral aspects of art market investing. The research methodology section will outline the research design, data collection methods, and analysis techniques used in this study. The discussion of findings will present the analysis of behavioral factors in art investment, comparing behavioral and traditional finance models, and providing recommendations for art market investors.

Overall, this thesis will contribute to the existing literature by shedding light on the role of behavioral factors in art market investing and providing valuable insights for both academics and practitioners in the field.

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