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Introduction

With the rapid growth of e-commerce platforms, the need for effective language translation in product descriptions has become increasingly important for businesses seeking to reach a global audience. Language translation plays a crucial role in ensuring that products are accurately described and marketed to potential customers in different linguistic regions. However, the process of translating product descriptions for e-commerce websites presents unique challenges and opportunities for researchers and practitioners in the field of translation studies.

This thesis explores the role of language translation in e-commerce product descriptions, with a focus on the impact of translation quality on consumer behavior and purchasing decisions. By examining the key factors influencing the translation process and evaluating the effectiveness of different translation strategies, this study aims to provide valuable insights for businesses looking to optimize their multilingual e-commerce platforms.

Chapter One: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 Overview of language translation in e-commerce
2.2 Theoretical framework for translation studies
2.3 Translation strategies for e-commerce product descriptions
2.4 Impact of translation quality on consumer behavior
2.5 Challenges and opportunities in e-commerce translation
2.6 Machine translation vs. human translation
2.7 Cross-cultural communication in e-commerce
2.8 Localization and internationalization in e-commerce
2.9 Translation technologies for e-commerce
2.10 Best practices for translating product descriptions

Chapter Three: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Ethical considerations
3.6 Research limitations
3.7 Validity and reliability
3.8 Research instruments
3.9 Data interpretation

Chapter Four: Discussion of Findings
4.1 Analysis of translation quality in e-commerce product descriptions
4.2 Comparison of different translation strategies
4.3 Impact of translation on consumer perception
4.4 Case studies of successful e-commerce translations
4.5 Recommendations for improving translation practices
4.6 Future research directions
4.7 Implications for e-commerce businesses
4.8 Limitations of the study
4.9 Conclusion

Chapter Five: Conclusion and Summary
5.1 Summary of key findings
5.2 Implications for practice
5.3 Contributions to the field of translation studies
5.4 Recommendations for future research
5.5 Conclusion

Thesis Overview

Language translation plays a critical role in enabling e-commerce businesses to effectively market their products to a global audience. This thesis explores the impact of translation quality on consumer behavior and purchasing decisions in the context of e-commerce product descriptions. By analyzing the key factors influencing the translation process and evaluating the effectiveness of different translation strategies, this study aims to provide valuable insights for businesses looking to optimize their multilingual e-commerce platforms.

The literature review examines the theoretical framework for translation studies in e-commerce, translation strategies for product descriptions, and the challenges and opportunities in e-commerce translation. It also discusses the role of machine translation vs. human translation, localization, and internationalization in e-commerce, and best practices for translating product descriptions.

The research methodology outlines the research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and research limitations. It also discusses validity and reliability, research instruments, and data interpretation.

The discussion of findings analyzes the translation quality in e-commerce product descriptions, compares different translation strategies, and examines the impact of translation on consumer perception. It presents case studies of successful e-commerce translations, recommendations for improving translation practices, and future research directions.

In conclusion, this thesis highlights the importance of language translation in e-commerce product descriptions and its implications for businesses seeking to reach a global audience. It provides practical recommendations for improving translation practices and suggests areas for further research in the field of translation studies for e-commerce.

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