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Introduction:

The use of technology in the travel industry has been rapidly evolving over the years, with virtual reality (VR) and 360-degree video emerging as powerful tools for promoting destinations and engaging potential travelers. This thesis aims to explore the use of 360-degree video in travel promotion, focusing on its effectiveness in showcasing destinations and influencing traveler behavior.

Chapter 1:

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review

2.1 Evolution of technology in travel promotion
2.2 The impact of VR and 360-degree video in the travel industry
2.3 Consumer behavior and decision-making process in travel
2.4 Effectiveness of traditional marketing vs. virtual reality marketing
2.5 Case studies on the use of 360-degree video in travel promotion
2.6 Challenges and limitations of using 360-degree video in travel promotion
2.7 Future trends in technology and travel promotion
2.8 The role of social media in distributing 360-degree video content
2.9 Ethical considerations in virtual reality marketing
2.10 The influence of culture on the perception of virtual reality experiences

Chapter 3: Research Methodology

3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Research ethics
3.6 Pilot testing
3.7 Validity and reliability
3.8 Limitations of methodology

Chapter 4: Discussion of Findings

4.1 Analysis of data
4.2 Comparison of findings with existing literature
4.3 Implications for the travel industry
4.4 Recommendations for future research
4.5 Practical implications for travel marketers
4.6 Challenges and opportunities in implementing 360-degree video in travel promotion

Chapter 5: Conclusion and Summary

5.1 Summary of key findings
5.2 Conclusion
5.3 Contributions to the field of travel promotion
5.4 Practical implications for the travel industry
5.5 Recommendations for future research

Thesis Overview on Exploring the use of 360-degree video in travel promotion:

The travel industry is constantly looking for innovative ways to attract and engage travelers in an increasingly competitive market. This thesis explores the use of 360-degree video as a new tool for travel promotion, investigating its effectiveness in showcasing destinations and influencing traveler behavior. The literature review examines the evolution of technology in travel promotion, the impact of VR and 360-degree video, consumer behavior, and decision-making processes in travel, and the challenges and limitations of using 360-degree video. The research methodology section outlines the design, data collection methods, sampling techniques, and data analysis procedures. The discussion of findings analyzes the data, compares findings with existing literature, and provides recommendations for future research and practical implications for travel marketers. The conclusion and summary section summarizes the key findings, conclusions, contributions to the field, and recommendations for future research, highlighting the significance of exploring the use of 360-degree video in travel promotion.

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